During the last few weeks I was quite busy so I didn’t inform you about the new limited edition of Absolut called Absolut Los Angeles. More about this flavored vodka can be found here: www.absolut.com/losangeles.
During searching for some other Absolut LA information I found this interesting video. Hope you will enjoy that.
Absolut Summer follows on from previous global gift packs Absolut Bling and Absolut Disco and has been designed using white plastic decorated with butterflies.
We’re delighted to launch this as the first ever UK-specific Absolut Vodka gift pack,” said Linda Phillips, brand manager for Absolut Vodka at Maxxium UK.
Absolut Summer will be available from August, through branches of Sainsbury’s.
In addition Absolut Vodka is launching two limited edition cocktail shakers to encase bottles of Absolut Raspberri or Pears. They will be available from July, and will be sold through selected branches of Asda and Morrisons with an RRP of GBP14.99.
Liquor supplier V&S Absolut Spirits has unveiled this year’s gift pack for its Absolut vodka. Absolut Masquerade is inspired by glamourous costume parties and features a package design of 3,238 shiny red spangles in the shape of the Absolut bottle.
V&S Absolut Spirits Global Travel & Retail director Anders Olsson said: “Our new gift pack builds on the legendary Absolut history of creative and ground-breaking bottle and package design. We are confident that the new design will be at least as much appreciated as its ground-breaking predecessors, Absolut Bling Bling and Absolut Disco.
“With this spectacular outfit we have extended the concept of what a gift pack can offer consumers even further, and we hope it will inspire people to embrace the glamorous side of themselves by turning an ordinary night into a masquerade,” Olsson concluded.
The new Absolut gift pack will be available in duty-free from September and will be distributed by Maxxium Global Travel Retail.
It’s hard to write about latest news where I have no. In Czech republic there are no new ads for 3 years. Until now! There is a new ad called: “I LOVE YOU, ABSOLUT PEARS” which appeared in czech magazine FOOD (July 2008). You can buy this ad here on eBay. If you have any other news, feel free to write to my email: maly@medvidek.cz. Thank you.
Absolut vodka has revealed its latest promotional plan for the 2008 at the Tax Free World Exhibition in Singapore.
At a surprise unveiling to the region’s travel retail buyers on distributor Maxxium Global Travel Retail’s stand, Absolut introduced Absolut Masquerade – a gift packaging concept that encases the iconic vodka bottle in a zip-up red sequinned “dress”.
The “in an Absolut world every night is a masquerade” campaign will be launched in international airports and other travel retail outlets worldwide at the end of the year 2008.
