There is a list of all latest ads in South Korea: Absolut New Year in Newsweek (12/31 - 1/7; S. Korea), Absolut Optimist in ELLE (January 2004, S. Korea), Absolut Down Under in GQ (January 2004, S. Korea), Absolut Determination in Esquire (January 2004, S. Korea), Absolut BPM in Esquire (February 2004, S. Korea), Absolut Curriculum in GQ (February 2004, S. Korea), Absolut Self-Control in ELLE (February 2004, S. Korea), Absolut Valentine in Vogue (February 200, S. Korea) and Newsweek (2/11 2004, S. Korea), Absolut Monday in Between Art & Business DESIGN (February 2004, S. Korea), Absolut Morning in Korea Ad Times (February 2004, S. Korea), Absolut White Day in GQ and Esquire (March 2004, S. Korea), Absolut Spring (flowers in the shape of Absolut bottle on the white background) in ELLE (March 2004, S. Korea) and Absolut Bravo in Vogue (March 2004, S. Korea). A lot of ads. Don’t you think?
Yesterday I informed you about new South Korean ad called Absolut White Day. There is another interesting ad which I did not know yet. It is called Absolut Determination where the small ant is holding bottle of Absolut on his back. This ad appeared in Esquire (January 2004, South Korea). Ad is made by photographer Michel Dubois and copyright is 2003. I need to thank to Xristo for the scans of both Korean ads.
It looks like there are some interesting ads in Asia. Does anybody know someone there? :) And we still don’t know anything about ads in China and other Asian countries…
New ad called Absolut White Day was found in South Korean magazines GQ (March 2004; South Korea) and Esquire (March 2004; South Korea). Maybe you would like to know what it is White Day. So read this description:
It’s origin is unknown. On Valentine’s Day, 14th February, girls give presents to their boy friends in Korea. Someone thought that the day was good for sale products. So the reasonable name was made for the 14th March, a month later than Valentine’s Day. And the rule, boys must give something their girl friends in return for presents, was spreaded widely. A lot of Korean have wrong idea that this day is celebrated in other countries like Valentine’s Day. In addition to White Day, Black Day, Yellow Day, Blue Day and other color days are known for 14th day of the following months. They are not as famous as White Day.
Another new ad appeared in the US right now. It is two page ad called Absolut Audition. First page is classic “bottle focused ad”. The second page comes with text information about the bottle. Ad appeared in Entertainment Weekly (2/27/2004; USA). For information thanks to Harry.
The yearly Valentine’s day is coming…
So you might finding many Absolut Valentine ads this month. Absolut Valentine can be found for example in February issue of VOGUE (02/2004; Taiwan Edition).
Besides, you can also find Absolut New Year ad in these magazines: ZIP (January 2004; Hong Kong), CITY (January 2004, Hong Kong) and IDN (January 2004; Taiwan).
Absolut Tonic ad is in the Feb/March issue of Metro Source magazine. Absolut Snap is in the January/February issue of Details magazine.
Single page version of Absolut Season ad from Heritage series appeared in New York Times magazine (25 January 2004, USA).
In latest issue of Esquire magazine (February 2004, USA) can be found 2 page version of Absolut Discernment ad from Absolut Heritage series. The copyright is 2004.
New ad from Heritage series appeared in Bon Appetit (February, 02/2004, US) and it is called Absolut Discernment. For news thanks to Harry!
Brand new Absolut Vodka ad was issued this month in GQ magazine (Taiwan, January 2004) called Absolut New Year to celebrate Chinese New Year. There was issued a postcard version of this ad too. For this information thanks to Corry!
There are almost no new interesting ads in January. It is still the same every year. New media plan 2004 for each country has to be agreed in Absolut headquarters so we can expect nothing special in next few days or weeks.
