The Absolut Manila ad already appeared in these magazines printed on Phillipines: Cosmopolitan (Philippines) - April 2003 Vol.7 No.4; People Asia (April 2003); Metro (April 2003); Preview (April 2003 Vol. 9 No.3) and FHM (For Him Magazine) Philippines (April 2003). Thanks to John Rana for informations!
The new website dedicated to new Absolut Pictures movie ABSOLUT MULIT can be found on absolut.com/mulit. You can download the trailer or whole movie (105 MB) there! The Absolut Picture cinema campaign was introduced in 1998 and The Mulit (download the trailer - 9MB MOV) is the fifth cinema commercial presented in the campaign and directed by Ivan Zacharias. The other commercials are: Hey Stranger directed by Sam Raimi, Beat Crazy directed by Tarsem, Good morning Mr. Grubner directed by Tom DiCilla and Farewell Casanova directed by Spike Lee.
This year the new city ad called Absolut Manila was presented to public. The world premiere was on the beginning of April in Manila on Absolut Manila Launch Party. The Absolut Manila print ad was produced by involving the actual construction of a jeepney from spare parts and accessories in Manila. Accessories such as the signature horses on the hood, colored lights and intricate buntings which became the important elements of the ad. In the ad, the Absolut bottle is incorporated in front of the jeep, where the radiator is. Did you already see this ad on the stands? Please, let me know.
Today I found new ad which was issued in Venezuela. It is called Absolut Selection. The Absolut Selection ad runs in the June-July 2003 issue of Ocean Drive and will be publicly revealed during the presentation of The Up List, a guide of restaurants, cafés and night spots prepared by the editors in Venezuela of this well-known magazine. In this ad the Absolut Vodka presents the most carefully selected group of restaurants, cafés, bars, and lounges in Caracas and Porlamar.
Absolut has introduced an elaborate advertising and promotional campaign aimed at gay and lesbian consumers. Labeled Absolut Out, the release of the ads coincides with the many June pride events in major cities with large gay populations. The yearlong campaign will feature local and national elements that include an oversize three-dimensional billboard traveling around the country; magazine, postcard, and Internet advertising; and sponsorship of fund-raisers for the Human Rights Campaign, a gay rights group.
The Absolut Out campaign plays on closeted sexuality with images of nine closets, each shaped like the Absolut bottle, on the mobile Absolut Out billboard. When the billboard arrives in a given city, the closet doors are closed. About 10 days later, the doors are simultaneously flung open to reveal the clothing, shoes, accessories, and tchotchkes emblematic of nine archetypes of gay men and lesbians, including the punk rocker, the activist, the preppie, the athlete, the dog-show aficionado, the bodybuilder, and, with a double-wide closet, the drag queen. Absolut "wanted to have some fun" with the types of people shown on the billboard "and not make it PC but broad and a little cheeky," said Patrick O’Neill, group creative director at TBWA\Chiat\Day, the ad agency that came up with the campaign.
The ABSOLUT OUT billboard, developed by TBWA/Chiat/Day, New York, will reside in San Francisco’’s legendary Castro District for three months beginning in June in celebration of Gay Pride. ABSOLUT OUT will complete its tour in New York City for three months in October to support HRC Foundation’’s "National Coming Out Project."
Right now you can visit absolutout.com website to see an auction of celebrity donated items, proceeds benefiting the Human Rights Campaign foundation. Source: Advocate.com
Absolut Generations campaign in European TIME magazine was finished last week with Absolut Generations collection (42 pages) inserted in TIME (16 June 2003). In this publication you can find all 14 ads presented this year in Absolut Generations series including never before published ad Absolut Prego, Absolut Biennale, and a lot of other interesting pages. There are these artists: Absolut Blue Noses, Absolut Bromová, Absolut Cussol, Absolut Delphine, Absolut Djodjadze, Absolut Fernstrom, Absolut Haronitaki, Absolut Semiconductor (3 pages special fold out ad!), Absolut Mercier, Absolut Nowak, Absolut Pousttchi, Absolut Prego (3 pages interview), Absolut Renner, Absolut Salvino. There is a map of Absolut Biennale exhibition too.
Armonia means harmony in Spanish language and it looks like Absolut Armonia will be the ad from Absolut Ritmico campaign. (I did not see this ad yet). Absolut Armonia can be found in People En Espanol, Jul/03 Pg.9 (USA).
The first one comes from the July Vanity Fair magazine and is called Absolut Float, the other comes from July House and Gardens magazine and the name is Absolut Snap which is insert of drink recipes called Absolut Summer and Absolut Quencher on the opposite side.
Another new ad from Czech republic is here. Absolut Medard is inspired by St. Medard of Nyon. Legend says that when he was a child, Medard was once sheltered from the rain by a hovering eagle. This is his most common depiction in art, and led to his patronage of good weather, against bad weather, for people who work the fields, etc. Legend has it that if it rains on his feast day, the next 40 days will be wet; if the weather is good, the next 40 will be fine as well. The new ad was printed in czech magazine INSTINKT today.
Absolut Persistance can be found in The Advocate (6/10/2003), Absolut Citron - umbrerllas - is inside Flaunt magazine (issue #44) and Absolut Siesta is in I.D. magazine (06/2003). Thanks to Dean for informations.
