Rumors were confirmed. After the ABSOLUT CILANTRO trademark was registered by The Absolut Company, the photo of real bottle was published on the Facebook. The new core flavour will be a mix of coriander and lime. The ABSOLUT CILANTRO should be available in the USA first.
New flavor for Absolut Vodka is coming. The new flavor is a blend of cherry, white cranberry and sweet plum flavors and is described as having a ‘rich character of sun-ripe cherries, followed by notes of fresh white cranberry and sweet plum’.
The bottle design for ABSOLUT Cherrykran is bright and poetic. “Our goal with the design,” says Global Design Director Anna Kamjou, “was to convey richness and beauty, and to evoke the effervescent magic of springtime cherry blossoms.”
Pernod Ricard claims that the new flavor mixes well with cola as well as with a variety of cocktails.
The release of Absolut Cherrykran follows the launch of other recent Absolut extensions including Absolut Grapevine, a blend of white grape, dragon fruit and papaya, and Absolut Miami, a blend of passion fruit and orange blossom.
The new flavor will be available in different sizes including 50ml, 750ml and 1l. It is priced at $21 per 750ml starting from 1 May 2012.
Absolut Vodka has announced the launch of the latest variety in its range – Absolut Gräpevine.
Combining the flavours of grape, dragon fruit and papaya, Absolut Gräpevine will initially be launched in the US and global travel retail before a gradual roll-out in selected markets.
According to Louis de Fautereau, global marketing director at The Absolut Company, the new product is a direct response to the growing demand for flavoured spirits to add a twist to classic cocktails.
“The interest in cocktails is a steadily growing trend and therefore there is a great demand for products which combine various flavours and are simple to mix,” he said.
“We have already experienced this with our earlier launches of Absolut Orient Apple and Absolut Berri Açaí, which have enjoyed great sales success.”
Like the rest of the Absolut Vodka portfolio, the drink is made exclusively from natural ingredients and does not contain any added sugar.
“Absolut Gräpevine makes it simple to mix creative drinks just by adding a single ingredient,” said Matt Pomeroy, global brand ambassador for The Absolut Company.
Absolut has long led the way in the production of flavoured vodkas. It launched its first flavour – Absolut Peppar – as long ago as 1986 and followed this up in 1988 with the release of Absolut Citron.
Absolut Gräpevine is the 15th variety in the Absolut range. (Source: The Drink Business)
Today, the world’s most iconic vodka announces the launch of ABSOLUT SF, the latest limited-edition, city-inspired flavor. Capturing the unique cultures, ethnicities and culinary delights of San Francisco, ABSOLUT SF features an innovative blend of grape, dragon fruit and papaya that entices spirits drinkers with a bold flavor when mixing a perfect cocktail. Just as the flavors blend beautifully to create a unique vodka expression, ABSOLUT SF will blend the voices of San Franciscans as they share their stories of life in the City by the Bay on the campaign’s integrated Facebook
Last night, on 18 October, it was “sneak” premièred at a spectacular release party at Villa L’Abri in Cannes—Absolut Watkins, the smashing new limited edition flavour from Absolut, created exclusively for global travellers, reflecting all of the excitement, glamour and star quality of the globetrotting fashion world. Absolut Watkins will be launched throughout the global duty free/travel retail market in January 2011.
The new edition has a truly innovative new flavour; rich, smooth and sensual in taste and aroma with the distinct, mysteriously luxurious qualities of freshly ground coffee with notes of almond, caramel and warm chilli.
The extravagant and glamorous decor of the unique limited edition Absolut Watkins bottle was created by celebrated Swedish fashion illustrator and artist, Liselotte Watkins, famous for her designs for fashion brands such as Miu Miu, Anna Sui and Barney’s as well as for magazines such as Vogue and The New Yorker.
“With my bottle decor and the campaign imagery, I wanted to convey something of my own vision regarding the archetype of cosmopolitan glamour,” said Stockholm and Milan based Watkins. “The flavour is a traveller’s exclusive and travelling is one of my great passions. Everything I do is all about people and places, travelling and new experiences.”
The “sneak première” of Absolut Watkins was staged during the TFWA World Exhibition at an extravagant party for trade press and VIPs, complete with set designs and extras employed to add an out-of-the-ordinary sense of the timeless glamour of classic luxury travel, naturally all in the presence of the artist. (Source: PopSop)
It’s been quite a long time since my last post. Busy months didn’t allow me to think about Absolut world too much. So what’s new?
New limited edition bottles appeared together with new city flavor. Let’s start with ABSOLUT BROOKLYN. It’s fourth city limited edition after New Orleans, Los Angeles and Boston. The flavor is red apple & ginger. More about the bottle can be found on AbsolutRegis.com forum.
Other two limited edition bottles were produced in Italy where they started to sell them in March. The are called ABSOLUT WALLPAPER. One bottle designed by Gio Pagani and second one by Alessandro Guerriero. There should be only about 90 000 bottles made!
I went on my winter holiday and didn’t even notice that new flavor in Absolut Vodka family just arrived! A taste of açaí, blueberry and pomegranate. Well. Time to try something new :) More information here on official website.
BTW: Is it really a new flavor or it’s just a new name for Absolut Los Angeles? This limited edition flavor contained Acai, blueberry, pomegranate and acerola.
While everyone is waiting for the images of ABSOLUT VANCOUVER limited edition bottle I would like to ask about these magazine ads. Do you know in which magazines did they appear? One is promoting Absolut No Label bottle and comes in french language (so France or Canada?) and other two are promotin Absolut Rock edition. Just let me know in the comments.
Just want to let you know that I’m selling some interesting and rare Absolut Vodka ads on ebay right now. See them here on ebay.
For the latest “The Absolut Vodka Rock Edition Bottle” there is a new magazine ad “In An Absolut World - You Rock”. This ad was published in Czech Republic. You can buy it here on eBay.
