Archive for the ‘Absolut News’ Category
TBWA Athens, in collaboration with Amvyx A.E. and KiNO, created and present the new Greek television campaign for the Absolut Vodka. The two new television spots in duration of 22 seconds, that constitute the television expression of campaign (Absolut Night-In 730kB and Absolut Night-Out 700kB), show us - from the point of view of the famous vodka - the qualitative characteristics of ideal nightly amusement, either in the house or in a bar.
These characteristics are focused in the group of friends, which even though it maintains the variety of characters, personalities and opinions (which becomes obvious from the different style of the clothes), at the same time it maintains its cohesive bonds through the mirth, the communication and the search of excuse and time for friendly, Absolut amusement.
Thanks to the information sent by Themis from Greece I was able to search the internet and find these tv ads to download so just click on the links in this article and enjoy them. Themis also sent me information that Absolut Night Out was made as a printed magazine ad too. It can be found in BHMagazino (a weekly Greek magazine which comes free with the newspaper TO BHMA every sunday) on 8th of May 2005. The ad can also be found in the latest issue of Athinorama magazine in Greece.
Update May 17, 2005: I had to remove the links to local mirror of TV ads to download becuase I was asked to do that by the Kino company. Anyway you can find these ads on their website here.
V&S Absolut Spirits has broken ground on a new distillery in the south of Sweden. The spirits manufacturer began construction of the facility in Ahus yesterday (12 May 2005).
V&S plans to invest around SKK360m (US$50m) in the distillery, which will have a targeted annual production capacity of around 22m litres. The distillery is expected to be completed and in operation in 2007.
With a total area of 10,000 sq m, the new site will operate in parallel to the company’s central distillery in Ahus.
Absolut Vodka is sending email newsletter for all subscribers registered on absolut.com. But if you want to know something more from Absolut Vodka in China, you can subcribe to it’s own Absolut News newsletter on Chinese official website absolutvodka.cn.
I am not sure if you will understand but you can try to see the example newsletter here (link is made to the faster mirror of the official website which is located on absolutchina.springtime.bz).
I am sure that everybody knows the great Absolut Book written by Richard Lewis. It is great book full of images, informations and other interesting stuff. I had a chance to inform you that Richard Lewis is working on the sequel which should arrive to the stores this year. Now I have more detailed information that the book should be issued around the October. Good news, is not it?
The latest Absolut advertising campaign just started and the Absolut Apeach apeared on Absolut Access website. You can explore the first Absolut Apeach printed ad, find some drink recipes and some other small things.
Unfortunately the Absolut Access program is for US residents only and you have to be registered to visit the site.
(PR) Hot spot Miami is about to get hotter with the introduction of a sensual new ABSOLUT flavor at the Third Annual Billboard, Latin Music Bash on April 27th. ABSOLUT APEACH, the seventh, succulent, sexy new flavor from ABSOLUT, will play host to Latin America’s hottest stars, celebrities and VIPs as they sashay across the “peach” - colored carpet and into the festivities - where they will be among the first in the nation to taste this sultry new vodka. The star studded gala, hosted by Telemundo personalities Jorge Bernal and Natalia Villaveces, begins at 8:00 p.m. and will feature performances by 2005 Billboard Latin Music Awards finalists Ivy Queen, Crooked Stilo, Domenic Marte and Grupo Climax and special appearances by the sexy and sultry, Roselyn Sanchez and music sensation, Shalim, ABSOLUT APEACH’s spokespeople, and the beautiful and exotic ABSOLUT APEACH models.
“ABSOLUT APEACH is the perfect Miami drink - sultry, sexy and full of personality, just like this city. When you combine that with the hottest award show around, we know we have a winning combination to introduce this tasty new vodka,” said Matthias Aeppli, Vice President of Marketing for The Absolut Spirits Company, Inc.
ABSOLUT APEACH is the seventh vodka flavor with a sophisticated aroma and a distinct character of peach and tropical fruit. ABSOLUT APEACH can be enjoyed neat, with ice or in mixed drinks and cocktails, like the ABSOLUT APEACH Atrévete which includes 2 parts ABSOLUT APEACH, 3 parts OJ and 1 part Grenadine - your senses will be tantalized!
In celebration of the achievements of Latin music artists, ABSOLUT APEACH will also host a VIP Room at this year’s Billboard, Latin Music Awards, an exciting sexy lounge setting for top Latin artists to celebrate at the Awards ceremony.
In the fine tradition of kiwi ingenuity, a seven metre tall sculpture made from no. 8 wire named ABSOLUT INGENUITY floats on a barge in Auckland’s Viaduct basin, joining other ABSOLUT SPECTACULAR projects that have been created worldwide by the vodka company.
Renowned for its creation of innovative advertising, ABSOLUT VODKA has commissioned by five pieces of art by emerging New Zealand artists who have each interpreted ‘Kiwi Ingenuity’ using No. 8 Wire, to be displayed in Auckland’s Viaduct Harbour from Wednesday 16 to 29 March. (more inside this article).The aim of the worldwide Spectacular projects is to celebrate the local insights and culture in various countries and to reflect the lifestyle and personality of the country and its community. This is the first time New Zealand has been involved. Susan Ralston, Brand Manager of ABSOLUT says it is a real tribute to New Zealand to be invited to create a Spectacular.
“ABSOLUT INGENUITY pays tribute to that attitude and celebrates being Kiwi, it is a celebration of New Zealanders’ ongoing culture of boxing above their weight.”
The young New Zealand artists who have contributed to the ABSOLUT INGENUITY SPECTACULAR project are Abbie Read, Scrap Wall, Mike Crawford, Dane Mitchell and Sue Pickernell and Bern Dell. They will join such illustrious company as Andy Warhol, Tom Ford (Gucci), Stella McCartney, Jean Paul Gautier and the legendary Gianni Versace (to name a few) who have worked creatively with ABSOLUT.
Pieces by the five artists are displayed in premium bars throughout Central Auckland and mixologists have developed special cocktails to complement the art:
ABSOLUT CHANDELIER created by Abbie Read and displayed in Spy Bar, matched with ABSOLUT LUST cocktail.
Says Read, “The stereotypical inventive ability of any given New Zealander to produce almost anything out of almost nothing is rightly a source of national pride. This artwork is a celebration of this fact.”
ABSOLUT RADIO created by Dane Mitchell and displayed in Lenin Bar, matched with Chitty Bang cocktail.
“ABSOLUT RADIO uses only the energy of the electromagnetic waves, or radio waves sent by radio transmitters to power itself. In short, ABSOLUT RADIO allows us to tune in to the radio spectrum that surrounds us.”
HOW THE KIWI GOT ITS WINGS BACK created by Mike Crawford and displayed in Soul Bar, matched with Flying Kiwi cocktail.
“The flying Kiwi symbolises the unlimited scope of our creative capabilities, literally saying ‘the sky’s the limit’. The work draws on the iconic ‘three flying ducks’ evoking memories of times gone by - of 60’s lounges, beach baches and grandparents houses - a time when the No.8 wire approach was the norm.”
ONEWHITESOURCESHADOW created by Scrap Wall (AKA Andrew Taylor) and displayed in The Green Room, matched with Green cocktail.
“Constructed with the intentions of the founder in mind; Lars Olsson Smith’s face is mirrored from one source of light from behind. From the source the light is distilled, through hundreds of compressed columns, refined and directed to a lens that is etched with the face of the founder and mirrors the light in many directions and back through the casing of the structure, where the materials stand raw, pure and untainted; their character remains, only compressed and contained, not unlike the fluid in the bottle.”
ABSOLUT AVIATION created by Sue Pickernell and Bern Dell and displayed in Sponge Bar, matched with Flight of Fancy cocktail.
“Inspired by the shape of the ABSOLUT Vodka bottle and by early New Zealand aviator and inventor Richard Pearse, this is a tribute to the indomitable spirit of a man who pursued his dream of flight and has come to personify the concept of ‘Kiwi ingenuity.”
Yesterday the new section of Absolut.com website was opened. It is dedicated to the fashion and new bags collection made by 10 designers from all over the world. You can watch the “catwalk” to see all bags, download wallpapers and screensaver, choose some Absolut Label drink recipes or watch interviews with designers. More can be found on www.absolut.com/label. And if you want to see some small information from the production of this website - check out images on dreamfield.se.
(PR) ABSOLUT VODKA welcomes a new family member, with the launch of ABSOLUT APEACH. The new, peach flavored, premium vodka is available to consumers in the US by May 2005.
ABSOLUT APEACH has a smooth and mellow taste with a sophisticated and fruity character of peach. As with all members of the ABSOLUT VODKA family, ABSOLUT APEACH is made from all natural ingredients.
The brief to the product development team for developing ABSOLUT APEACH was as simple as it was demanding: create a product that is innovative, contemporary and original.
“I’m excited about how we, with ABSOLUT APEACH, have developed a vodka with such a distinct smooth and sensual character. The succulent and flirty zest counteracts the perception of peach-flavored drinks in general. We are confident that the launch will ensure the continuous success the ABSOLUT VODKA brand has seen within the premium flavored vodka category ever since ABSOLUT CITRON was introduced in 1988″, says Michael Persson, Senior Director Marketing at V&S Absolut Spirits.
“The flavored vodka segment continues to grow - in the US especially but the trend is global. With ABSOLUT APEACH we are thrilled to present a product into a flavor segment that is underdeveloped, and where the ABSOLUT VODKA brand is happy to lead the way,” says Andreas Berggren, Vice President Europe, Africa & Asia Pacific at V&S Absolut Spirits in Stockholm.
In keeping with the ABSOLUT VODKA family tradition, the name and packaging of the product is as unique as the spirit it contains. The ABSOLUT APEACH bottle is dressed in shades of pink-yellow-orange hues inspired by the skin of a succulent peach. The multiple shades of peach on the bottle suggest the kind of experience that ABSOLUT APEACH offers - complex and sophisticated, exciting the senses in unexpected ways.
(PR) The launch of the latest Chinese campaign coincides with the New Year festivities taking place February 9-23. Integrated with the Web site, the offline campaign features a billboard, print advertisements and online advertising - all specifically designed for a Mainland Chinese audience. (click here for more information)The theme of the campaign is ‘fortune and blessing’, a concept central to Chinese culture in the celebratory weeks of the New Year. The Chinese character (’fu’) offers wishes of ‘fortune, blessing and happiness’. When turned upside-down, the character symbolizes ‘welcome’, and is a common tradition for people to put this sign on their front door for the New Year.
ABSOLUT NEW YEAR will include advertisements featuring an ABSOLUT bottle emblazoned with the character, specially designed by famous calligrapher Mrs. Tong Yang-Tse. The bottle will be used on innovative rotating billboards and print ads, allowing it to be turned either direction to communicate both meanings.
Beyond advertisements and the Web, a limited edition lantern has been created in observance of the traditional Chinese festival, falling on the last day of the two-week observance of the New Year.
A centerpiece of this campaign will be a dedicated new Web site that builds off the success of absolut.com. Located at absolutvodka.cn, it is written entirely in the simplified Chinese characters, which are standard on the Mainland. Estimates suggest that 80 million Chinese have Internet access, with this figure rapidly growing. For these people, many of whom are in an emerging Chinese middle class, http://www.absolutvodka.cn will be an enlightening window on the global approach to drinking and cocktails.
The new site features three sections. The first section celebrates the Chinese New Year and its numerous customs and traditions. The ABSOLUT bottle rotates, prompting the visitor to select either ‘fortune/blessing” or ‘welcome’. ‘Welcome’ offers New Year drink recipes, and downloads such as a fireworks screensaver and print advertisement as wallpaper. In ‘blessing,’ visitors are invited to create a traditional paper lantern and share it with a friend. Examples from other visitors are also posted online, to share with others.
The second section features numerous drink recipes on the three products available in China — ABSOLUT VODKA, ABSOLUT PEPPAR and ABSOLUT CITRON. Here, consumers throughout Mainland China are invited to experiment with the drinks and learn more about an international cocktail culture.
The third section features a video on the history of ABSOLUT and the heritage of the brand. Here, visitors will learn about winter wheat, “One Source” and the town of Ahus in Sweden, where all bottles of ABSOLUT originate.
