PR: This autumn, the first of the new ABSOLUT ICEBARS will open at Town House 12, the stunning new hotel from Alessandro Rosso and partners, in Milan’s fair district.
The ABSOLUT ICEBAR concept is as simple as it is spectacular: here, visitors will get the opportunity to experience an environment that is otherwise only found at ICEHOTEL in Jukkasjarvi in northern Sweden. An environment of -5 centigrades where everything, including the glasses that serves the ABSOLUT cocktails, is made from crystal clear ice from the Torne river. More inforamtion inside this article.
Five cities in the UK will see five different adverts, focusing on characteristics of the area. The already launched Absolut Our Kid campaign is the first of these and is unsurprisingly to be found in Manchester. The campaign will be rolled out to London (Absolut Flatshare), Liverpool (Absolut Sound), Birmingham (Absolut Balti) and Glasgow (Absolut Gallus) over the summer and autumn.
Another news from UK says that Absolut has confirmed it is to release a super premium vodka called Level in the UK. Speculation had risen that a release for Level was imminent after the brand was launched in the United States in March. (source: thepublican.com)
Are you collecting Absolut Vodka promotion stuff? Like recipe books, t-shirts, bags, pins and so on? Maybe you dont know how many things with Absolut logo can be found! Check out allAbsolut.com and you will see great website full of images. Dave is author of this website and great collector so you can trade with him too.
It is 25 years ago that the first order for ABSOLUT VODKA was made from the US. The first order was for 700 cases and the very first bottle was sold in Boston. That was the beginning of the success story. ABSOLUT VODKA, which is made from winter wheat from the southern province of Skane, is Sweden’s single largest export in the food and beverage sector. In 2003, 72.5 million liters of ABSOLUT VODKA were shipped to 126 markets around the world. To date, over 1 billion bottles have left the plant in Ahus. Happy birthday!
PR: April 14th marks the global launch for ABSOLUT CUT - a Swedish spirit tonic available initially in Canada. ABSOLUT CUT, the result of a new partnership between V&S Group and Interbrew, brings a new level of sophistication and quality to the pre-mix beverage category.
“The market for pre-mixed drinks has developed at a rapid pace in the last few years and, with consumer preferences evolving, there is an opportunity for a more sophisticated product. We see ABSOLUT CUT as the next generation of pre-mixed drinks, ready to change the segment in the same way as ABSOLUT VODKA did to the vodka segment in 1979,” says Bengt Baron, president at V&S Absolut Spirits, the business area within V&S Group responsible for ABSOLUT. Read more inside article.ABSOLUT CUT, a Swedish spirit tonic, has a fresh sparkling citrus taste that combines lime, orange and mandarin. It has just a slight hint of sweetness and a short, clean aftertaste. This unique pre-mix blends sparkling water and natural flavours with ABSOLUT VODKA from Åhus, Sweden.
ABSOLUT CUT has been developed by V&S, who owns the trademark and recipe. Labatt Breweries of Canada, an Interbrew subsidiary, will oversee all production and distribution of ABSOLUT CUT locally. Maxxium Worldwide has successfully distributed ABSOLUT VODKA in Canada and other international markets since 2001 and will continue to do so.
“V&S has, through extensive brand building expertise, created one of the world’s greatest trademarks in ABSOLUT. This, together with Labatt’s unprecedented route to market, gives ABSOLUT CUT a solid foundation for success in Canada,” says Labatt president Stewart Gilliland. “This launch is consistent with Labatt and Interbrew’s strategy to forge partnerships that enable us to offer customers and consumers the preferred adult beverage for all relevant consumption occasions.”
There are a few universal truths that you can rely on when dealing with an ABSOLUT product: the vodka is always produced in Åhus, Sweden, the flavours are always all-natural, and every new ABSOLUT product will challenge the conventions of the segment to which it is introduced.
As with all members of the ABSOLUT family, the name and bottle design of each new product communicates its personality. The ABSOLUT CUT bottle shares its iconic shoulder and neck shape with ABSOLUT VODKA. The crystal clear glass and liquid, combined with the silkscreen print on the bottle, further reinforce the connection to ABSOLUT VODKA while the addition of embossed cuts give it a unique, sophisticated edge. The name ABSOLUT CUT implies that the vodka has been mixed, or cut, and that this product is a cut above the rest.
ABSOLUT CUT is initially being launched in Canada and will be available in selected markets within Canada in late April, with full, nationwide distribution by May 2004. Premium priced, it will be introduced in sleek open-basket four-packs.
The launch event in Toronto invites guests to experience an old distillery transformed by sound and light into a “universe of sophistication.”
About V&S Group
V&S Group is a Swedish-owned corporation with extensive international operations. The V&S product portfolio includes both own brands for local, regional and international sales, as well as agency products. The Group has operations in 12 countries and worldwide distribution in about 125 markets. The most important brand is ABSOLUT, the third largest international spirit in the world. The Group has approximately 2,200 employees and sales in 2003 amounted to SEK 9.3 billion.
About Labatt
Labatt is one of Canada’s longest-established and most successful companies. A proud brewer of quality beers, Labatt employs 3,800 Canadians and operates eight breweries from coast to coast. Labatt is part of Interbrew, whose origins date back to 1366 and who today represents one of the leading global brewers.
Although this website is dedicated to Absolut Vodka advertising a lot of collectors is courious how the new Level Vodka (new super premium vodka made by Absolut Company) advertising campaign will look like. On official website apeared 2 images from magazine campaign and 2 images from TV campaign. Take a look here.
Absolut has launched its new super-premium vodka, Level. The company confirmed the move yesterday, and will back the launch with a US$10m advertising campaign.
On Monday 5 April, Level’s television advertising debuts, marking the first time Absolut has used the medium to support its products. The launch campaign also includes print advertising, public relations, events, on-premise promotions and a web site, www.levelvodka.com.
Level is now available nationwide in the US. The vodka comes in three sizes: 50 ml, 750 ml and 1 litre. It will also be available in a 1-litre size at duty free retail outlets globally in May 2004.
Today the Absolut Company sent to all subscribers new issue of Absolut News newsletter #2/2004. And what can you find inside?
Information and preview of two new upcomming intro sequences on Absolut.com official website. Shakespeare on the rocks is article about Ice Globe Theatre made in Ice Hotel where Absolut is sponsoring Absolut Ice Bar. Information about Absolut Vanilia launch in Moscow and Absolut drink recipe called Absolut Macbath mixed from Absolut Vanilia, Apple Sourz liqueur and lingonberry juice. Enjoy.
Since this month the new vodka LEVEL made by the Absolut Company is in the US stores. I still dont know the style of it’s advertising campaign but a lot of things can be recognised on the official website.
Latest issue of Absolut News newsletter was issued today and all subscribers should find it in their email boxes. It is first issue in 2004. Usualy it was sent every 14 days but now it took little bit more weeks to reach us ;) What can we read about? Absolut launches new drink search engine on absolut.com/drinks, history of st. Valentine’s day with link to cute flash Absolut ad, Absolut Flirtini drink recipe, article about photograph Helmut Newton who died in accident thi January and interesting article about finding the flavour for Absolut Vodka. This issue exists in two version. One which is US version with information about Absolut Acces membership program which will launch tomorrow and Non-US version without this article.
