February 13, 2004 13 February 2004 Absolut Parr in Art Review magazine
Finaly I know the magazine where the Absolut Parr ad appeared. It should be in the latest issue of Art Review magazine from UK.
Finaly I know the magazine where the Absolut Parr ad appeared. It should be in the latest issue of Art Review magazine from UK.
New ad called Absolut Parr was issued in England in “not yet known” art magazine. It portrayals some kind of party where one man serving Absolut Vodka to few others. Does anybody know what should this ad mean? Let me know in comments. I hope that I’ll find the name of magazine and number of it’s issue soon. If you know it, let me know. Thanks.
NEW YORK TBWA Worldwide has tapped Rob Rosenthal, president of TBWA Latin America, to succeed Richard Lewis as worldwide managing director of the agency’s global Absolut account, the shop has confirmed.
Lewis, who managed the business for 17 years, will maintain ties to the agency as a consultant and is writing a sequel to the 1996 history of the brand, Absolut Book.
The switch enables Lewis to step back from the day-to-day operations and presents a new challenge to Rosenthal, who has held the Latin American post since 1995. Tania Kulb, national marketing director at McDonald’s in Brazil, will fill that job, the agency said.
Absolut Vanilia ad Absolut Heavyweight appeared in Esquire magazine (January 2004, UK) so if you miss this ad you have a chance to do something with it.
In last years we had a chance to see fashion calendars made by Absolut. Maybe you can remember Absolut Chameleon (2001), Absolut Duality (2002) or Absolut Metamorphosis (2003). For this year 2004 there is no large calendar. Absolut made very practic pocket diary. There are some ads inside the diary covering the history of Absolut advertising campaign. From the beginning in 1980 with Absolut Perfection until today with Absolut Fooding and Absolut Idol. Last pages are dedicated to Absolut Cocktails like Absolut Monsoon, Absolut Lust, Absolut Spring Leaf or Absolut Julep. This diary was sent to people connected to Absolut and TBWA only.
Absolut New Year from Taiwan appeared in another magazine. It is Corning magazine (December 2003, Taiwan) which is a quarterly magazine produced by ADKOM on behalf of Taiwan’s leading upscale wine chain-store. It is displayed in Corning wine stores.
It was few days before christmas when the new issue of Absolut Reflexions magazine (December, 04/2003) was issued. And what can be found inside? There are two full page ads Absolut Self-Control on the back cover and Absolut Tokyo on the second cover page and you can read these articles: Transglobal T-Shirts (informations about Absolut Label - Absolut’s own fashion collection), Living In the Box (detailed article about world launch of Absolut Threetracks), Totally Tokyo (Nightlife in Tokyo), Vodka Reinvented (new super-premium Level vodka is on the way), Ad Dad (Interview with Richard Lewis who was on the beginning of legendary Absolut campaign), Finding the Flavor (who is behind the taste of Absolut Vodka? Meet the professional flavorist.) and many more.
If you have any Reflexions magazines I dont have in my collection (see this list - if there is no cover image that mean I dont have this issue ;) just contact me. I would like to trade with you. I can offer you some issues of Absolut Reflexions including 04/2003 or I can buy them.
New mini-flash movie announcing Absolut HVW8 artwork appeared today on official website. Almost no information can be found there. But you can visit this website to download 3 different Absolut HVW8 wallpapers and read something more about this work. Fourth wallpaper is still hidden but it can be already downloaded right there.
Do you want to read more about Absolut and the Absolut News newsletter is not enough for you? Absolut Company preparing special website and something like “members club” for you for February 2004. Check out absolut.com/access to read more. The website says: “If you’re looking for behind-the-scenes access to the world of Absolut, then you’ll want to join Absolut Access. An exclusive program for Absolut connoisseurs, it’s being launched in February 2004. But you can join now - just explore this site to get sneak preview of what it’s all about.” Unfortunately it looks like the Absolut Access program is for US residents only.
It is not so long when the Absolut Bowie was issued in Rolling Stone magazine together with Absolut Underground, Absolut Pistols, Absolut Priest and Absolut Queen. Now we can find Absolut Bowie in Q magazine (January 2004, UK).