After two weeks we can read new issue of Absolut News newsletter. Absolut News #24 was sent to all subscibers via email just a few minutes ago. We can read about Absolut Wonder website, Absolut Pulse outdoor ad in Melbourne, Absolut Pictures and Mulit websites which were re-opened so you can download whole Mulit movie again (105MB), Absolut X-Mas Sling is new cocktail for your holidays, Absolut Costume #3 is another gay initiative this year and Absolut Icebars are opened all over the world.
Absolut Vodka made new christmas section of their website which can be found on absolut.com/wonder. You can download Absolut Wonder screensaver, wallpaper or customize your Windows XP. Send Absolut Wonder snowflake ecard of your own design, learn more about snowflakes and make some xmas Absolut cocktails. Cute website so check it out yourself. And something telling me that this year there will not be only Absolut Wonder website so keep your eyes open!
Probably the last this year’s issue of Absolut News #23 newsletter was sent to all subscribers yesterday. You can read about Absolut Mandrin launch in Tokyo, Award to the Absolut Vanilia website, Absolut spectacular instalations in Germany and information about Absolut Combo cocktails with Absolut Combo Bombay drink recipe.
[link=http://www.absolutads.com/images/level.jpg]
[/link](PR) V&S ABSOLUT SPIRITS announces the launch of Level, a new vodka of the highest quality. Level is the perfect balance of smoothness and character, which is achieved by a unique combination of two distillation methods, a new level of vodka.
“Level is our long-awaited entry into the vibrant super-premium vodka segment in the US,” said Bengt Baron, president, V&S ABSOLUT SPIRITS. “The innovative combination of distillation methods delivers a unique product with refined taste. We are confident consumers will agree Level was worth the wait.”For the first time, a vodka is being produced by combining two distillation
methods. This production process involves continuous distillation, which distills the vodka hundreds of times to ensure unparalleled smoothness, and batch distillation, where the vodka is produced batch-by-batch in pot stills under the attentive eye of expert distillers, which results in Level’s refined taste.
“Level is produced in Åhus, Sweden, to ensure it is of the highest quality, but it is a truly different product with its own identity, “said Baron. “One taste and
consumers will see it is a completely new level of vodka.”
The name Level communicates the vodka’s point of difference - the perfect balance of smoothness and character. This positioning also extends to the bottle, which is frosted, tall and slim with perfectly balanced proportions. It has a heavy base, and its front features a small silhouette of the ABSOLUT bottle.
Level will be launched in the United States in March 2004 priced competitively
within the super-premium segment. It will also be available at selective duty free retail stores outlets globally in May 2004.
Level can be enjoyed neat, over ice or in a martini. Level is also excellent mixed.
Swedish premium vodka Absolut has been launched in the India. Kyndal India, a wholly-owned subsidiary of UK-based spirits major Whyte & Mackay (W&M) will be importing and distributing Absolute vodka, initially in Mumbai, Bangalore, Calcutta and parts of Punjab. A bottle of Absolut will be priced at Rs 1,500. More information inside the article.Kyndal’s licensed marketing partner in India, Shaw Wallace, will undertake secondary distribution of Absolut. Currently, Absolut is available in bars and restaurants and also at duty-free shops in international airports in India. The Absolut brand is owned by a Swedish public-sector undertaking (PSU) V&S Group, and is the second largest selling vodka brand globally. The vodka is a single-source brand, manufactured only in Southern Sweden and imported all over the world. Bengt Baron, president, V&S Absolut Spirits, said, “We have taken two years to study the Indian market, and our entry is timely. India is a very exciting market. There is a marked incr-ease of consumption from an aspirational point of view. Since we target Absolut at the premium market, we do not expect overnight success.
We hope to build a solid platform for the long term.” The Absolut advertising campaign and brand has long been associated with popular culture and art, fashion, literature and cinema.
Today the new issue of Absolut News (22) was sent to all subscribers via email. Main part is dedicated to Absolut Threetracks campaign. There are some information about Absolut Art, Absolut Music and Absolut Fashion as well.
I was little bit curious and asked Netherland’s TBWA if there will be Absolut Amsterdam (new version) in Netherland’s magazines this year again. Their answer was: “No”. There will be no more Absolut Amsterdam in Netherland’ magazines in November or December. Too bad for those who did not get their copy yet.
In last 14 days the new issue of Absolut’s own Absolut Reflexions magazine was issued. In October’s issue (03/2003) can be found a lot of interesting articles and ads of course. The main theme of this issue is Buenos Aires and it’ night life. Together with this article is printed on the back cover Absolut Buenos Aires ad. Other articles are for example: “The Voice of An Icon” - 3 pages dedicated to the new Absolut Threetracks campaign. “Venetian Mischief” - 4 pages about Biennale in Venice. “Shake It” - one page Absolut Vanilia in Sweden or “Peel The Bottle” - one page dedicated Absolut’s internet advertising. The new fullpage ad called Absolut Monday is presented in this issue too. Unfortunately the Absolut Reflexions is a magazine for people engaged in the production, marketing and sales of Absolut Vodka only.
Desperately seeking for collectors from Greece. Please, contact me on this email. Thank you!
