July 29, 2007 Absolut Fashion Animal in Italian Magazines
Absolut Fashion Animal magazine ad can be found in GQ magazine Italy 07/2007 and in Vanity Fair Italy 08/2007.
Archive for the ‘Absolut News’ Category
July 20, 2007 New Printed Ads: In An Absolut World Series
There are two new ads in a series of ads called In An Absolut World. First one can be called “buttons” and was published in U.S. magazine “Marie Claire” August 2007 issue. Second one can be called “street” and was published in Angeleno magazine (luxury style magazine).
July 18, 2007 New Flavor: Absolut New Orleans - Mango with Black Pepper
On August 1 the new Absolut Vodka flavor will be available in limited edition and called ABSOLUT NEW ORLEANS.
Absolut New Orleans is a limited edition one-off product that sports a taste of mango and a spicy kick, designed to evoke the flavor and vibrancy of the southern city. The bottle features an image of a harmonica, reflecting the musical culture that has defined the city, which, just under two years ago, was ravaged by Hurricane Katrina.
Absolut New Orleans vodka will be introduced Wednesday afternoon at Tales of the Cocktail, an annual New Orleans gathering of more than 10,000 cocktail drinkers, mixers and manufacturers.
The vodka is a limited run of 35,000 cases - 3 1/2 times the company’s total U.S. sales in 1979.
The product is in the tradition of Absolut’s old city-themed campaign–but in this case it’s not just about a city, but for it, as well. All profits from Absolut New Orleans will be put toward revitalization efforts throughout the Gulf region. Among the charities that will benefit are Habitat for Humanity, which is playing a key role in the region’s reconstruction, and the Louisiana Restaurant Association, which is helping local eateries bounce back and continue to provide the cuisine for which the area is so famous.
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July 16, 2007 Absolut Fashion Animal - New Bottle and Postcards
Absolut Vodka prepared another limited edition bottle. The new black bottle is designed by Ennio Capasa - the fashion designer. The bottle will be distributed only in Italy. Together with this black bottle there are two postcards published by Promocard Italy. First card with bottle has a number PC7309 and the second one without bottle is numbered PC7295. Thanks to Dean for information!
June 23, 2007 End of AbsolutAds.com?
It has been great 6 years of AbsolutAds.com. Now it is going to end. Or not?
I have to prepare new stand-alone server to continue with running AbsolutAds.com but I have to get $1120.00. Would you like to support this new server and let me continue with updates of AbsolutAds.com?
It will be nice if you’ll be able to donate via PayPal or credit card using following button. Every dollar is welcome. Thank you!
Raised money: $1120. Thank you!
June 23, 2007 Absolut Pantanal in Greece
Themis from Greece just sent me information about the ABSOLUT PANTANAL ad published in Greek magazine. Thank you.
June 23, 2007 Absolut Vodka Joins Forces With Live Earth to Combat Global Warming
The partnership, which “debuts” at the 7/7/07 Live Earth concert at Giants Stadium in New Jersey, marks another step in the brand’s ongoing commitment to help combat global warming.
25/06/07 ABSOLUT Vodka announced its partnership with Live Earth in its fight against global warming. As part of this alliance, ABSOLUT will act as the title sponsor of the “Live Earth SOS” short films series aimed at generating awareness for the global climate crisis. The partnership, which “debuts” at the 7/7/07 Live Earth concert at Giants Stadium in New Jersey, marks another step in the brand’s ongoing commitment to help combat global warming.
June 19, 2007 Absolut Reflexions Magazine says Bye Bye
I just noticed that I didn’t write about the fact that the last issue of Absolut Reflexions magazine (#8 March/April 2007) was really the last one as it is mentioned in the editorial. If you want you can see some covers of Absolut Reflexions here.
May 28, 2007 Absolut Moderation: One of the last “old-style” ads?
I just got the latest ABSOLUT REFLEXIONS magazine (#8 march/april 2007) and what a miracle - new ABSOLUT MODERATION ad. Maybe one of the last ones…
Inside the magazine there are some other ads: ABSOLUT SUSPECTS, ABSOLUT BUENOS AIRES, ABSOLUT LOMO (by Huang Yan), ABSOLUT BERLIN, ABSOLUT SUSPENSE, ABSOLUT MANHATTAN.
May 27, 2007 Why Absolut Said Bye-Bye to the Bottle
Tim Murphy, VP-marketing for the Absolut Spirits Co. and the man behind the new campaign, put it this way: “When people think of vodka in the generic sense, they think of Absolut in a specific sense. One bartender told me that ‘Absolut is vodka before the plastic surgery,’ and that’s the authenticity we’re trying to convey.”
Absolut had to try something. “With all the superpremiums, perfection as a proposition became a little bit unattainable,” said Jamie Gallo, managing director of TBWA/Chiat/Day, New York, which has handled the brand since its inception.
Read more on Advertising Age.
