May 1, 2007 Where to expect new ads from new Absolut campaign?
In the U.S., the first TV spot breaks May 14, and the initial print ads will appear in June editions of magazines such as Details, Entertainment Weekly and Rolling Stone.
Archive for the ‘Absolut News’ Category
May 1, 2007 In an ABSOLUT World: New Absolut Vodka Campaign
I spent last few weeks in hospital so I was not able to update AbsolutAds.com. But there was nothing special anyway. Until yesterday. Absolut Vodka announced new campaign called “In an Absolut World”. Read more in their press release:
ABSOLUT VODKA announced its next groundbreaking global advertising campaign titled “In an ABSOLUT World.” The new advertising challenges the status quo by presenting a bold and optimistic world view. The global launch is supported by a fully-integrated marketing campaign, including print, broadcast, out-of-home, public relations, on-premise promotions and viral activity. Created by TBWA/Chiat/Day/New York, the campaign will break in the U.S during the week of May 15 with a broadcast spot and print executions in June weeklies.
The global campaign will also roll out in 12 international markets this year, beginning with a broadcast execution titled “Disco Moon” in Germany on April 27. Additionally, the campaign will be complemented with executions tailored to their niche market consumers along with an interactive experience at ABSOLUT.com.
“In an ABSOLUT World” is a powerful campaign that provides a rich framework for the ABSOLUT brand that builds on the foundation established by ‘The Absolutes’ campaign last year. Our consumers are intelligent, and we hope they have a gut reaction that sparks conversations and challenges them to think about their vision of an “ABSOLUT World,” says Tim Murphy, Senior Brand Director, The Absolut Spirits Company, Inc.
The first U.S. broadcast spot, titled “Protest” depicts an epic scene that opens with a tense standoff between protesters and police. As the clash ensues, the viewers witness a massive, friendly pillow fight — demonstrating an alternate way to resolve conflicts. Filmed in Uruguay by Director Frederik Bond and Director of Photography Guillermo Navarro — an Academy(R) Award winning Cinematographer — this production was the largest in the country’s history.
The first U.S. print advertisement to launch is a photo of Times Square with iconic works of art installed in lieu of advertising. Other print executions include a factory emitting harmless bubbles instead of smoke, a pregnant man with his wife at a cocktail party and a bar scene where people wear buttons labeling their dating status and mindset. Read the rest of this entry »
March 10, 2007 ABSOLUT 100 - More About The Black Bottle
Singapore Changi Airport and DFS Singapore will be the location for the debut of the new Absolut 100 premium vodka this month before the brand is offered elsewhere.
“The world premiere will be held at Changi airport in Singapore in March,” says Anders Olsson. “We will then roll out the launch of ABSOLUT 100 worldwide throughout 2007, executed by MAXXIUM Global Travel Retail, who handles the V&S brands in [the] global duty free and travel retail market. We are convinced that the market will be as excited about this new product and concept as we are at ABSOLUT.”
ABSOLUT 100 is the first ever ABSOLUT product to be initially developed and launched exclusively for the global duty free and travel retail market.
The company says: “We have created the unique qualities of ABSOLUT 100 by adjusting our production processes in order to achieve a smoother high proof vodka. ABSOLUT 100 is rich and full bodied. The taste is distinct, yet smooth and mellow, with a grainy character and notes of dried fruit. The stylishly rustic, masculine qualities of ABSOLUT 100 are emphasized in the tough, no-nonsense design concept and imaging, based on a bold minimalistic colour palette of opaque black, chrome silver and subdued grey.”
The launch of ABSOLUT 100 will be supported by a tailored marketing campaign in the duty free and travel retail market. ABSOLUT 100 will then be sold exclusively in travel retail/duty free outlets worldwide. During the introductory phase of the launch, ABSOLUT 100 will only be available in 100cl bottles. (Source trend-news.com)
March 1, 2007 ABSOLUT 100 - NEW BOTTLE
“Absolut 100 is a higher proof vodka in an opaque black, chrome silver and grey bottle, which has been designed to appeal to a global male audience.” Hmmm… Looks interesting :)
February 18, 2007 New design, work in progress
Today I made some small (or not so small?) changes in design of AbsolutAds.com. The feeling should be same but the site is running on new content management system now. I know there are still some unfinished parts and there are some small bugs after import of old news posts but in next few day it should be all fixed. I hope you will like it and for me it should be much more easier to manage the content. The gallery of Absolut ads is still in old design and it will stay this way little bit longer.
February 1, 2007 Interesting ads in latest issue of Absolut Reflexions
As you probably know ABSOLUT is publishing it’s own magazine called ABSOLUT REFLEXIONS. In the latest issue for January/February 2007 there are some very interesting ads and some ver well known. From those interesting ones look for: AAABBBBSOLUT VVODDDKKA, ABSOLUT PRESTIGE, ABSOLUT RUSH or ABSOLUT ORIGIN. Maybe you think you know this ABSOLUT ORIGIN ad but this version from Reflexions magazine is without text we know from older version.
There are other old and latest ads: The New Taste Of Temptation, ABSOLUT ATTRACTION (Bling Bling ad), ABSOLUT LOMO (by Olli, Germany) and ABSOLUT CURRICULUM. Interesting issue full of interesting ads :)
November 23, 2006 November 23, 2006 ABSOLUT LOMO: ORIGINALITY IS BACK
New artist project by Absolut is here. It is called ABSOLUT LOMO and it was just announced in latest issue of Absolut Vodka newsletter. I had a chance to see images from this series few weeks ago and after lots of months I am happy again. These are the Absolut ads I like and these are really reflecting Absolut’s originality. Find out more on absolut.com/lomo. I hope we will find these (probably two page?) ads in magazines as soon as possible.
November 8, 2006 November 08, 2006 Absolut Vodka ’sex trade’ ad pulled in Germany
Swedish state-owned spirits and wine company Vin&Sprit has pulled an ad that marketed its best-selling brand Absolut Vodka in Germany over concerns it could be “misunderstood,” the company said Wednesday.
Billboards in the ad campaign in Hamburg, northern Germany displayed traces of red lipstick against a white background, with the slogan “Absolut Herbertstrasse.”
Although the Herbertstrasse in Hamburg’s red light district is well-known for its sex trade, Absolut Vodka mangement said the company had not linked that street with the sex trade, but rather that it was a well-known tourist site.
Stockholm daily Dagens Nyheter reported on the campaign in its Wednesday edition, and reactions flowed during the day. Among those who questioned the campaign was the Equal Opportunities Ombudsman.
Ombudsman Claes Borgstrom sparked a heated debate earlier this year when he called for Sweden to boycott the World Cup finals in Germany over fears that prostitution and trafficking of women for sexual purposes would surge during the event - those fears later proved unfounded.
Sweden enacted a law in 1999 which makes it a criminal offence to purchase sexual favours. Swedish law does not punish the prostitute who offers these services.
October 12, 2006 October 12, 2006 ABSOLUT PEARS CONFIRMED!
ABSOLUT VODKA is happy to announce the launch of its new pear flavored product: ABSOLUT PEARS. The new premium vodka is available to consumers in the US by January 2007, and in Global Travel Retail on May 1, 2007.
ABSOLUT PEARS has a fresh delicate taste of mellow pears and a long fruity aftertaste. As with all members of the ABSOLUT VODKA family, it is made from all natural ingredients and contains no added sugar or sweetener.
“It is always exiting to be the first to venture into a new flavor segment, as we are with ABSOLUT PEARS,” The number of vodka launches continues at the same speed it has had in the last five years, making the flavor segment the fastest growing in the US. With ABSOLUT PEARS we continue to secure our position as the leader of the segment, not only because it is the first pear flavored vodka, but because of our position as the leading premium brand in the flavored vodka segment, says Eva Kempe-Forsberg, Vice President Marketing at V&S Absolut Spirits in Stockholm.The ABSOLUT PEARS bottle design is elegant, with soft, subtle lines that complement the fruit. The organic pear shape is incorporated into the design and underlines the sensual personality of the fruit and the product.
In the print launch campaign for ABSOLUT PEARS, an age-old truth is being challenged in a typical ABSOLUT tongue-in-cheek tone of voice; the ad show a green snake wrapped around an ABSOLUT PEARS bottle. A pear shaped silhouette is clearly visible on the snake and the headline reads: “The New Temptation”.
“Pears are naturally more tempting than the traditional apple they are delicate, soft and unique. Only in season for a few months of the year. Who can resist a perfect Anjou pear?” says Kempe-Forsberg.
Kempe-Forsberg continues: “There is a creative heritage within ABSOLUT VODKA that is as old as the brand itself. It was this heritage that first inspired us, in 1988, to introduce ABSOLUT CITRON at a time when no one had thought about flavored vodkas. With ABSOLUT PEARS, we continue this heritage and we have a strong launch planned where all the elements, from the bottle design, via the vodka itself, to the accompanying advertising campaign, complement each other perfectly. I am really looking forward to see the roll-out.”
October 7, 2006 October 07, 2006 ABSOLUT PEARS TO BE NEXT FLAVOR?
Every last year Absolut presented new flavored vodka in their family. What about year 2007? Could it be ABSOLUT PEARS? Bengt from Sweden pointed me to the Oregon Liquor Control Commission where you can find this PDF where you can read about ABSOLUT PEARS. What do you think?
