September 6, 2012 ABSOLUT UNIQUE - Limited Edition
After two months of holiday in Asia I am back and it’s time to write some Absolut news :) Did you know that there is an official YouTube channel of Absolut Vodka?
During the last few weeks I was quite busy so I didn’t inform you about the new limited edition of Absolut called Absolut Los Angeles. More about this flavored vodka can be found here: www.absolut.com/losangeles.
During searching for some other Absolut LA information I found this interesting video. Hope you will enjoy that.
Nice video about the “In An Absolut World” campaign shows some clever IAAW ads in local markets.
Absolut Vodka has announced the launch of its first TV commercial in the UK, as part of the vodka brand’s global ‘In an Absolut World’ campaign.
In the 20-second commercial entitled ‘Dissection’, the Absolut Vodka bottle is disassembled into tiled shards that separate from one another, peeling away to reveal the vodka inside.
“We’re absolutely delighted to be showing the new ‘Dissection’ TV commercial here in the UK,” said Peter Mooney, marketing director for Absolut Vodka. “The visuals highlight the attention to detail that goes into making Absolut Vodka and emphasise the truly natural ingredients consumers can expect when drinking it.”
The bottle then reassembles itself back into the Absolut product, with the voice-over “In an Absolut world, over 100 years of obsessing over the details can only yield one thing: the true taste of vodka”.
The campaign will first air on 10 May, across all regions on ITV, Channel 4, Channel 5, Sky 1, E4, Sky Sports and other satellite channels. (source: just-drinks.com)
The ad with Mexican borders “In An Absolut World” will never be published again so maybe it’s good chance to buy this ad here on eBay. Anyway everyone in the USA talks about Absolut these days and the time will show if activities like BoycottAbsolut.com will lower sales in the States.