May 30, 2005 May 30, 2005 Find Your Flavor Campaign Started

Today the advertised section of official Absolut Vodka website was opened (absolut.com/findyourflavor). Find Your Flavor is new magazine campaign too. I already told you that Absolut Raspberri version can be found in TIME OUT (New York) magazine (May 26 to June 1, 2005 issue). I had a chance to get images of this campaign. The image of Raspberri version is here. Because the campaign is dedicated to all Absolut Vodka flavors we can expect more ads than only the Raspberri one. And these images can confirm it. So probably we can expect Absolut Citron version, Absolut Vanilia version and maybe this version with the mix of all three ads. So keep your eyes open and if you will see any of these ads in magazines please let me know.

As you can see this new campaign is in the same style like new ad for Absolut Apeach called Surrender to Apeach. Author of all these artworks is Ray Smith. The new campaign is similar to the Flavor the Summer campaign from last year. It looks like Absolut Vodka is slowly changing the style of their ads. What do you think? Do you like them?