April 25, 2005 April 25, 2005 ABSOLUT APEACH Unveiled in Miami at Billboard Latin Music Bash on April 27th

(PR) Hot spot Miami is about to get hotter with the introduction of a sensual new ABSOLUT flavor at the Third Annual Billboard, Latin Music Bash on April 27th. ABSOLUT APEACH, the seventh, succulent, sexy new flavor from ABSOLUT, will play host to Latin America’s hottest stars, celebrities and VIPs as they sashay across the “peach” - colored carpet and into the festivities - where they will be among the first in the nation to taste this sultry new vodka. The star studded gala, hosted by Telemundo personalities Jorge Bernal and Natalia Villaveces, begins at 8:00 p.m. and will feature performances by 2005 Billboard Latin Music Awards finalists Ivy Queen, Crooked Stilo, Domenic Marte and Grupo Climax and special appearances by the sexy and sultry, Roselyn Sanchez and music sensation, Shalim, ABSOLUT APEACH’s spokespeople, and the beautiful and exotic ABSOLUT APEACH models.

“ABSOLUT APEACH is the perfect Miami drink - sultry, sexy and full of personality, just like this city. When you combine that with the hottest award show around, we know we have a winning combination to introduce this tasty new vodka,” said Matthias Aeppli, Vice President of Marketing for The Absolut Spirits Company, Inc.

ABSOLUT APEACH is the seventh vodka flavor with a sophisticated aroma and a distinct character of peach and tropical fruit. ABSOLUT APEACH can be enjoyed neat, with ice or in mixed drinks and cocktails, like the ABSOLUT APEACH Atrévete which includes 2 parts ABSOLUT APEACH, 3 parts OJ and 1 part Grenadine - your senses will be tantalized!

In celebration of the achievements of Latin music artists, ABSOLUT APEACH will also host a VIP Room at this year’s Billboard, Latin Music Awards, an exciting sexy lounge setting for top Latin artists to celebrate at the Awards ceremony.