March 5, 2005 05 March 2005 Absolut Pavlov: Latest spectacular ad

In last few days I have got the latest spectacular ad called Absolut Pavlov. This ad looks like classic ad but if you open the page with Absolut Pavlov ad you can hear the sound of ice cubes falling in the glass. Behind the oposite page is placed small digital sound player with battery which starts to play when the page is opened. And why the ad is called Absolut Pavlov? Ivan Petrovich Pavlov was born on September 14, 1849 in Russia and was author of “Conditioned Reflex Theory”. During his experiment he started to give food to his dogs after a tone was sounded for five seconds. Later the dogs started to salivate when they heard the sound even there was no food. And what about you? Do you start to salivate when you hear the sound of the ice cubes falling in the glass? :o) This ad appeared in winter edition of CitizenK magazine.