February 13, 2005 21 October 2004 Absolut Icebar opened in Milano (Italy)

You’d think Italian fashion capital Milan was already the height of cool. But it got even cooler when ABSOLUT ICEBAR MILANO opened at Townhouse 12 on October 14th.

Enjoying a drink from a glass made of ice, in a bar where temperatures are below freezing, is an experience unlike any other. A dream come true for overheated fashionistas, the first of the new ABSOLUT ICEBARS opened October 14th at Town House 12, the stylish new hotel from Alessandro Rosso and partners, in Milan’s fashion district.