February 13, 2005 01 June 2004 Absolut Summer poster magazine fold-out insert

This summer, Absolut is encouraging you and your friends to make the most of the year’s sunniest season. Absolut proclaims this summer an “ABSOLUT SUMMER.” The central element of the campaign is a fold-out insert, which is a poster on one side and a refrigerator-friendly, 20″ x 30″ calendar on the other. It’s full of unique “resolutions” to help you “flavor the summer” with fun new experiences and adventures. The Absolut Summer insert makes its first appearance last week, in US Weekly, on sale Wednesday, May 26, and in ESPN Magazine, on sale Friday, May 28.

If you miss the magazines, don’t worry-special teams will distribute additional inserts at a variety of bars and nightlife locations in New York, Philadelphia, Miami, Houston, Denver, Los Angeles and San Francisco, starting this Memorial Day weekend. Get ready for great ideas to flavor your summer with Absolut! (source: Absolut Access)