February 13, 2005 14 May 2004 Absolut Icebar launches in Italy

PR: This autumn, the first of the new ABSOLUT ICEBARS will open at Town House 12, the stunning new hotel from Alessandro Rosso and partners, in Milan’s fair district.

The ABSOLUT ICEBAR concept is as simple as it is spectacular: here, visitors will get the opportunity to experience an environment that is otherwise only found at ICEHOTEL in Jukkasjarvi in northern Sweden. An environment of -5 centigrades where everything, including the glasses that serves the ABSOLUT cocktails, is made from crystal clear ice from the Torne river. More inforamtion inside this article.