February 13, 2005 21 April 2004 New Absolut campaign in UK

Five cities in the UK will see five different adverts, focusing on characteristics of the area. The already launched Absolut Our Kid campaign is the first of these and is unsurprisingly to be found in Manchester. The campaign will be rolled out to London (Absolut Flatshare), Liverpool (Absolut Sound), Birmingham (Absolut Balti) and Glasgow (Absolut Gallus) over the summer and autumn.

Another news from UK says that Absolut has confirmed it is to release a super premium vodka called Level in the UK. Speculation had risen that a release for Level was imminent after the brand was launched in the United States in March. (source: thepublican.com)