February 11, 2004 11 February 2004 Absolut Parr - New ad from England

New ad called Absolut Parr was issued in England in “not yet known” art magazine. It portrayals some kind of party where one man serving Absolut Vodka to few others. Does anybody know what should this ad mean? Let me know in comments. I hope that I’ll find the name of magazine and number of it’s issue soon. If you know it, let me know. Thanks.