November 12, 2003 12 November 2003 Absolut Martin - New ad from Czech republic

This week the new ad was printed in Czech republic. It is called Absolut Martin and is the same image as the Absolut Wonderland ad. Why? For hundreds years there is well known weather lore in Czech republic talking about St. Martin who is comming on the white horse. That means that this day (11 November) is usualy the first snowy day…. Absolut Martin was issued in Tyden magazine (#46, 10 November 2003, Czech republic) and will be also issued in Reflex magazine (#46, 13 November 2003, Czech republic) and Instinkt magazine (#46, 13 November 2003, Czech republic). There are Absolut Martin postcards released by Boomerang cards in Czech republic too.