September 25, 2003 27 July 2003 Absolut Hunk - fictional ad in HBO’s ‘Sex and the City’

In HBO’s “Sex and the City” episode “Hop, Skip and a Week”, airing tonight, sexy Samantha Jones (Kim Catrall) makes a deal for her latest steamy love interest, Smith Jared (Jason Lewis), to appear in a provocative, fictional advertising campaign called “ABSOLUT HUNK.”

Smith’s campaign, in which he appears in the nude (his modesty hidden by a strategically placed bottle of ABSOLUT vodka) begins to pop up all over New York City, with perhaps the most impressive display, taking place on a giant billboard in Times Square.
In the episode the fictional ad is a huge success. Not only does it set Smith’s career alight, but also prompts the creation of a new drink — the ABSOLUT HUNK, which is subsequently sipped by the girls on the show.

The ABSOLUT HUNK has now become a real life drink phenomenon with the drink being ordered in bars all over Manhattan! And now you can make your own date with the ABSOLUT HUNK … the ingredients include: 4 Parts ABSOLUT VANILIA, 1 part simple syrup, 1 part fresh lime juice and a splash of pineapple juice. Pour ABSOLUT VANILIA over ice in a shaker. (Create simple syrup by mixing equal parts water and sugar together and stand mixture aside until it has dissolved into a simple syrup). Add simple syrup, fresh lime juice and a splash of pineapple juice. Shake or stir well. Strain and serve in chilled martini glass. Garnish with a lime.