September 25, 2003 19 June 2003 Absolut Manila - New Asian city ad
This year the new city ad called Absolut Manila was presented to public. The world premiere was on the beginning of April in Manila on Absolut Manila Launch Party. The Absolut Manila print ad was produced by involving the actual construction of a jeepney from spare parts and accessories in Manila. Accessories such as the signature horses on the hood, colored lights and intricate buntings which became the important elements of the ad. In the ad, the Absolut bottle is incorporated in front of the jeep, where the radiator is. Did you already see this ad on the stands? Please, let me know.