September 25, 2003 25 May 2003 Absolut Vanilia online campaign

The ABSOLUT VANILIA online ads come two weeks after the print advertising campaign first appeared in publications. Created by TBWA/Chiat/Day in New York, the ABSOLUT VANILIA interactive ads mimic the format and appearance of the long-standing world-famous print campaign. In each of the four online ads, the bottle is the center of attention. Consumers are invited to entertain themselves and experience the brand’s witty personality first-hand. Unlike traditional pop-ups, pop-unders and interstitial ads, these new ABSOLUT VANILIA ads don’t interrupt the viewer’s online activities since they need to be activated by the user. To see three of all four online ads click on this link and keep pressing F5 to see another ad.