September 25, 2003 2 December 2002 New Absolut Vodka flavour: Absolut Vanilia

As you can read in new issue of Absolut Society newsletter - new flavoured Absolut Vodka is comming.

Early in 2003 Absolut will launch its new flavour ABSOLUT VANILIA in the US, Canada and Sweden. Vanilla was chosen by The Absolut Company as its new flavour, because it met three criteria; the flavour should have a global appeal and a long life span and it should be a good complement to the rest of the Absolut family. "All ABSOLUT products have added something new to their flavour segment. ABSOLUT VANILIA is no exception. It is a different kind of vanilla, more rich, robust and complex" explains Eva Kempe-Forsberg, marketing vice president at The Absolut Company.

More informations in new issue of Absolut Society Newsletter #298.