September 25, 2003 30 October 2002 Absolut Stella (McCartney)

McCartney, the daughter of Paul McCartney, is yet another fashion designer provided the opportunity to contribute to the Absolut Vodka advertising campaign. "Absolut Stella" will now be added to the creations of the likes of Gianni Versace, Tom Ford, Helmut Lang, Manolo Blahnik, Anna Molinari, and trademarks Gucci and Prada. According to the Internet magazine Hello, the "Absolut Stella" project "features watercolours and drawings of a sultry woman half-clad in Stella’s clothes, by British figurative painter David Remfry." The launch of Stella McCartney’s new ad campaign Absolut Stella took place at Hollywood’s fabled Chateau Marmont hotel. The "night of Absolut Voyeurism" was attended by 300 carefully selected guests. "Steve Martin, Josh Hartnett, Matthew Perry, Roger Daltry, Tom Ford, Courtney Love and Cristina Ricci were… sipping Absolut Stella Mojitos and mingling in the lobby, garden and exotically themed guest rooms - many of which were strategically strewn with panties, gowns and bomber jackets from Stella’s collection." "Absolut has a long history of collaborating with fashion designers, photographers, painters and other visual artists and I’m excited to join their ranks," said Stella. More informations on absolut.com/stella.

Updated 1 November 2002: As an alternative to the glossy photograph, the hand-sketched designs feature Ukranian model Tetyana Brazhnyk wearing a jacket, camisole and panty, chiffon pants and a layered dress, and are in issues of Harper?s Bazaar, Interview magazine and Vogue.