September 24, 2003 23 July 2002 More about the Czech Absolut ad

THE CZECH REPUBLIC is "absolutely" the first European country (and the world´ s second after the United States) to launch the ABSOLUT ALBUM project. In its advertising campaigns, The Absolut Company has bet on associating its product with works of art. The father of pop-art, Andy Warhol, once painted an Absolut Vodka bottle and the bottle has since been treated in very original ways by designers, photographers, and fashion designers. The Absolut Company, inspired by the covers of legendary vinyl albums of major musicians, has selected among the icons of the music scene the most famous ones incorporating in them the unmistakable bottle. Thus emerged the ABSOLUT ALBUM collection of advertising visuals, comprising ABSOLUT BOWIE (David Bowie and his album Aladdin Sane), ABSOLUT UNDERGROUND (Warhol´s "banana" on the first album of The Velvet Underground), ABSOLUT JOHN & YOKO (John Lennon and Yoko Ono and their "naked" photo), ABSOLUT PRIEST (British Steel album of Judas Priest), ABSOLUT MILES (Miles Davis´ LP Bitches Brew), and most recently ABSOLUT PISTOLS (The Sex Pistols´ album Never Mind The Bollocks). The Czech Absolut Album is the first national version of the project in Europe. This is no mere coincindence. Absolut Vodka has already collaborated with Czech visual artists earlier. By selecting the Czech Republic it has now also recognised the quality of Czech musicians and the appeal of their album covers. Which of the Czech albums will eventually become the Czech representative in the ABSOLUT ALBUM collection, will be decided in early summer. The nominations from among the albums of leading Czech musicians have been proposed by music writers Honza Dìdek, Jarda Hudec, Josef Chuchma, Jana Kománková, Petr Korál, Vojtìch Lindaur, Josef Rauvolf and Josef Sedloò. People could also tip the winner at selected bars and clubs across the Czech Republic and at www.radio1.cz in the course of May. The first Czech Absolut Album will be presented in September and the launch will include a concert of the selected musician or group. The album will be reissued in a limited edition with the new cover and will certainly become a sought-after collector´s item. Source:www.ireport.cz