October 24, 2007 ABSOLUT MANGO: NEW FLAVOUR IN FEBRUARY

A mango variant of Vin & Sprit’s Absolut Vodka brand will be available in global retail travel in February. The company said that the mango flavour will be available in local markets going forward but specific details were not available.

ABSOLUT MANGO is reportedly made from natural ingredients without added sugar or sweetener, and is packaged in an asymmetrical transparent glass bottle contoured with mangos.

“We are confident in the high volume potential of ABSOLUT MANGO,” said V&S VP of marketing Matthias Aeppli. “Not only because mango is a commercially under-explored flavour, but also since mango has a strong global appeal. It is widely accepted but still perceived as exciting, exotic and different.”