February 18, 2008 “Consumers really needed to see something fresh…”

I was very curious about the new “In An Absolut World” campaign. I asked myself if it will help Absolut to be more successful? After a year it looks like it paid off.

“We took a really different approach and it paid tremendous dividends,” said Ian Crystal, Absolut’s brand director. “A lot of our key numbers had been flat or declining, and they’re all going up now.”