March 20, 2008 In An Absolut World Every Sip Makes a Statement

I thought that during last few months there was nothing new in an Absolut world but I was wrong! Did you notice the “Absolut Global Cooling” campaign called “In An Absolut World Every Sip Makes a Statement“? It was announced in January 2008.

ABSOLUT will donate $1 per registered code for a bottle or cocktail of ABSOLUT, ABSOLUT Citron or ABSOLUT Mandrin to the three environmental nonprofits, providing proof that indeed every sip counts.  The program encourages consumers to get involved in Global Cooling by registering their ABSOLUT bottle or cocktail codes at www.absolut.com/GlobalCooling where they will have the opportunity to activate their eco-donation to one of three eco-charity partners.  Cocktails at bars come with “Cooling Cards,” where donations are activated instantly via text or online. The Cellar and Sugar Cafe have been selected as premeir San Francisco venues to participate in national campaign.

PS: Check out Absolut microsite called “In An Absolut World The Street Is The Runway” Nothing special but it’s nice to see some more IAAW activities :)