May 10, 2008 “In An Absolut World” campaign goes to Australia

Australia is the fifth market in the world to launch the global campaign after Spain, Germany, Greece and the United States.

Starting in cinemas this weekend are two big-budget commercials by an American ad agency, TBWA Chiat Day, reflecting Absolut’s bold vision of a world in which street protests are settled by pillow fights and the moon is transformed into a glitter ball for a global disco sign.

In Australia, Tequila has just launched a new initiative as part of the Absolut World global action. It’s the Absolut Line to the Top, a “secret view” on the office of Kevin Rudd, Australia’s Prime Minister. Four CCTV cameras follow him while he takes care of his daily duties, which include (but are not limited to) the regular update of the Facebook status. You can also interact with him, ordering Chinese food for him or making prank calls…

More about the Australian campaign on http://www.inanabsolutworld.com.au/.