May 22, 2008 Absolut Masquerade: New Gift Packing for Christmas

Absolut vodka has revealed its latest promotional plan for the 2008 at the Tax Free World Exhibition in Singapore.

At a surprise unveiling to the region’s travel retail buyers on distributor Maxxium Global Travel Retail’s stand, Absolut introduced Absolut Masquerade – a gift packaging concept that encases the iconic vodka bottle in a zip-up red sequinned “dress”.

The “in an Absolut world every night is a masquerade” campaign will be launched in international airports and other travel retail outlets worldwide at the end of the year 2008.