August 11, 2009 Absolut Rock Edition: New Second Skin

Following on from the success of the limited edition Masquerade and Disco bottles in recent years, the new bottle - wrapped in an exclusive package of leather and studs - pays tribute to the “vibrant, bold and irreverent world of rock”.

The Absolut Rock Edition is being launched in Selfridges on September 1 priced at £19.99, before being rolled out to retailers at the beginning of October. (Already in stores in Germany!)

Absolut Rock Edition is at the heart of the ‘In An Absolut World, You Rock’ campaign.

The launch will be supported by creative marketing activities which enable consumers to feel like rock stars.