Rumors were confirmed. After the ABSOLUT CILANTRO trademark was registered by The Absolut Company, the photo of real bottle was published on the Facebook. The new core flavour will be a mix of coriander and lime. The ABSOLUT CILANTRO should be available in the USA first.
ABSOLUT VODKA KONKOCTION is a three part limited edition series created for Singapore.
Absolut Konkoction Shaker Kit was the first part of this limited edition. Available at most supermarkets in Singapore since June 2012, this set comprised of two 750ml bottles of Absolut Vodka Original, a 50ml bottle of Absolut Citron, a shaker, a jigger and three cocktail recipe cards.
The new Absolut Konkoction Mixer Kit, available from now until October 2012 comes with two bottles of Absolut Original (750ml each), a mixing bowl and muddler, a miniature bottle of Absolut Mandarin and three Absolut Konkoction cocktail recipe cards. Priced at $139.90 and available at Cold Storage, Carrefour, Giant and selected FairPrice, FairPrice Finest and FairPrice Xtra stores.
Yesterday the new limited edition Absolut Vodka was presented in Turkey. The new bottle is called ABSOLUT ISTANBUL and it’s the second european limited edition bottle in Absolut Cities series. First one was ABSOLUT LONDON. The bottle itself comes in 700ml version and should be already available in the stores.
New flavor for Absolut Vodka is coming. The new flavor is a blend of cherry, white cranberry and sweet plum flavors and is described as having a ‘rich character of sun-ripe cherries, followed by notes of fresh white cranberry and sweet plum’.
The bottle design for ABSOLUT Cherrykran is bright and poetic. “Our goal with the design,” says Global Design Director Anna Kamjou, “was to convey richness and beauty, and to evoke the effervescent magic of springtime cherry blossoms.”
Pernod Ricard claims that the new flavor mixes well with cola as well as with a variety of cocktails.
The release of Absolut Cherrykran follows the launch of other recent Absolut extensions including Absolut Grapevine, a blend of white grape, dragon fruit and papaya, and Absolut Miami, a blend of passion fruit and orange blossom.
The new flavor will be available in different sizes including 50ml, 750ml and 1l. It is priced at $21 per 750ml starting from 1 May 2012.
Absolut Vodka has announced the launch of the latest variety in its range – Absolut Gräpevine.
Combining the flavours of grape, dragon fruit and papaya, Absolut Gräpevine will initially be launched in the US and global travel retail before a gradual roll-out in selected markets.
According to Louis de Fautereau, global marketing director at The Absolut Company, the new product is a direct response to the growing demand for flavoured spirits to add a twist to classic cocktails.
“The interest in cocktails is a steadily growing trend and therefore there is a great demand for products which combine various flavours and are simple to mix,” he said.
“We have already experienced this with our earlier launches of Absolut Orient Apple and Absolut Berri Açaí, which have enjoyed great sales success.”
Like the rest of the Absolut Vodka portfolio, the drink is made exclusively from natural ingredients and does not contain any added sugar.
“Absolut Gräpevine makes it simple to mix creative drinks just by adding a single ingredient,” said Matt Pomeroy, global brand ambassador for The Absolut Company.
Absolut has long led the way in the production of flavoured vodkas. It launched its first flavour – Absolut Peppar – as long ago as 1986 and followed this up in 1988 with the release of Absolut Citron.
Absolut Gräpevine is the 15th variety in the Absolut range. (Source: The Drink Business)
Absolut Vodka is rolling out so many new flavors and limited editions that it’s starting to be little bit confusing. Anyway the ABSOLUT MIAMI is comming to town! “The liquor blends passion fruit and orange blossoms, debuts on December 8 and will be presented during Art Basel events in Wynwood that will be followed by a three-month promotional tour throughout the region.”
“The product will be available in retail on New Year’s Day and will remain in shelves until at least the spring. The drink’s ad campaign features a tagline: Dusk Till Dawn, just like how the Magic City rocks” (source: popsop.com)
Absolut Vodka has launched a gift pack designed to go in the freezer.
The pack contains 5cl bottles of Absolut Raspberri, Citron, Vanilla, Pears and Original, and changes colour when the vodka reaches the right serving temperature.
It is available in supermarkets, rrp £10, and includes simple recipes to help consumers make cocktails at home.
Pernod Ricard UK marketing manager Adam Boita said: “Everything Absolut brings to market is based on solid consumer insight and offers a creative solution to drive category growth. The new freezer gift pack promotes innovation within the off-trade vodka category and the 5cl bottle size is the ideal pack format to encourage consumers to trial new serve suggestions.” (source: offlicencenews.co.uk)
In 2009 british department store Selfridges presented special limited edition second skin called “Absolut 100 Selfridges“.
Two years later there is another limited edition second skin - Absolut White. It is exclusively available only in Selfridges (United Kingdom). Only 5000 pieces made!
“Featuring a pearly white finish, the new Absolut White bottle (700ml) follows its chic and stylish limited-edition predecessors like Crystal Pinstripe or Elyx.
A new design for the brand’s 80-proof vodka, Absolut is offered in the Selfridges’ Birmingham, Manchester and London stores, and on Selfridges.com for £29.99.”
The new limited-edition gift pack draws inspiration from the world of fashion and was pre-launched in duty-free at Stockholm Arlanda airport.
Liquor supplier Pernod Ricard Travel Retail Europe is showcasing in duty-free the new limited-edition gift pack from Absolut vodka for the holidays, Absolut Mode. Inspired by the world of fashion, the new edition was first launched at Stockholm Arlanda airport with The Nuance Group on September 6 and will be rolled out globally throughout the autumn.
Select markets will also feature walk-in closets presenting the Absolut vodka Crystal Pinstripe Bottle, an even more limited special edition crafted in hand-blown Swedish crystal.
The Absolut Company Global Travel Retail director Anders Olsson said: “We’re obviously thrilled about this launch. Fashion feels like home turf for us at Absolut, and it’s great to be back on that stage with this exciting new initiative. We’re also delighted to be able to present the Absolut vodka Crystal Pinstripe Bottle as an extra, super-premium edge to this launch, intended exclusively for travellers.”
“Absolut Mode edition and the Absolut vodka Crystal Pinstripe Bottle are exciting new limited editions which are sure to catch people’s eye,” added Pernod Ricard Travel Retail Europe senior brand manager Shuhui Lim. “By using up-to-the-minute technology we engage consumers traveling through Arlanda airport in a modern and inspiring way—an interactive approach creating buzz in the airport and reinforcing or brand’s premium positioning,”
The Nuance Group liquor buyer Sweden Fredrik Holm concluded: “At the Nuance Group we continually strive to produce engaging promotions for our consumers…The new, high-impact promotional display has already attracted consumers and we are confident the combination of digital technology and striking products will create a powerful wow-factor and boost sales.” More on official Absolut Mode Edition website.
